KERRY E. AUGUSTINE, I.S.P., ITCP/IP3P

Home Page for ACS-3907

Class Notes | Syllabus

Course Outline ACS-3907-050 

 

Course Objectives

1. Understanding the innovations in business concepts and models made possible/necessary by e-commerce.

2. Understanding the technological foundations making e-commerce possible.

3. Understanding the operational foundations of business to consumer and business to business e-commerce

4. Appreciating examples of successful e-commerce ventures, some in Canada

5. Appreciating existing Federal / Provincial support for e-businesses in Manitoba

6. Ability to develop and present a detailed preliminary plan for a proposed B2C e-business that could operate on the Internet out of Winnipeg

7. Ability to develop a preliminary prototype of a website for the proposed e-business

All paper correspondence to my mailbox can be submitted to the ACS Faculty Office.

 

Connie Arnhold, Office Assistant

Applied Computer Science
The University of Winnipeg
Room 3D13 - 515 Portage Avenue
Winnipeg MB  R3B 2E9
Phone: 204.786.9039
Fax: 204.774.8057
c.arnhold@uwinnipeg.ca

 

 

 

 

 

 

 

 

 

Welcome to ACS-3907-050:

[01/04/17] Lecture Updates:

 *LAST CLASS* (03/04/18)

 Lecture Slides 11, Part 13, Security Challenges/ Policy/ Procedures

 Supplementary Notes

 Assignment 2 & Test 2 results posted here.

 Term Project Proposal Due April 10.

 Final Study Questions posted.

 Final Exam April 10, 3D04.

Important Dates

Lecture Begins: January 10, 2018

First and Second Assignments:

January 30 and March 6, 2018

First and Second Tests:

February 13 and March 13, 2018

Final Exam: April 10, 2018 6:009:00 PM, Room: 3D04

http://www.uwinnipeg.ca/exam-schedules/index.html

Final withdrawal date w/o academic penalty: March 14, 2018

Term Project Presentation and Report Due:

March 27 and 29, 2018

* Term Project Proposal Due: April 10, 2018

 

Evaluation Criteria

 Assignments (15%)

 Assignment 1 (7%)

 + Project Proposal (1%)

 Assignment 2 (7%)

 Tests (40%)

 Test 1 (20%)

 Test 2 (20%)

 Team Project (25%)

 Presentation (10%)

 Report (15%)

 Final Test (20%)

Print:  ISBN-10 0-13-393895-6, 

ISBN-13 978-0-13-393895-1

Author(s): Kenneth C. Laudon

Carol Guercio Traver

Publisher: Pearson

Copyright year: 2015-17 

Pages: 809

Class Notes | Syllabus

Week

Date

Topics

Slides/Readings/Additional References

Assignments/ Tests/ Resources

1

09/01

Course outline

Introduction to E-Commerce

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

 

Lecture slides (1-1)

Lecture slides (1-2)

Lecture notes (1-1)

Lecture notes (1-2)

Project Handout

E-Business Basics

Toward Efficiencies in Canadian Internet Traffic Exchange

Winnipeg added to Canada's network of Internet Exchange Points

How Companies are Benefiting from Web 2.0 

*NEW* New Developments in Net Neutrality

2016 edition

2015 edition

Ch 1 pp. 3 47

Ch 3 pp. 110 157

Ch 1 pp. 3 45

Ch 3 pp. 110 150

2

16/01

E-Commerce Business Models and Concepts

Business Strategy for E-Commerce

Developing a Strategic Plan

Lecture slides (2-1)

Lecture slides (3-1)

Lecture notes (2-1)

Lecture notes (3-1)

Business Strategy for E-Commerce

Build a Successful Marketing Plan - 15 Key Business Success Factors

Business Plan Workbook

E-Commerce Class Exercise (1)

Assignment 1 Handout

 

2016 edition

2015 edition

Ch 2 pp. 53 81

Ch 2 pp. 91 101

Ch 2 pp. 56 83

Ch 2 pp. 92 98

3

23/01

Business Plan for E-Commerce

Developing a Business Plan

Starting a Business

 

Lecture slides (3-2)

Lecture notes (3-2)

E-Commerce Business Model Outline

E-Commerce Class Exercise (2)

 

 

 

 

2016 edition

2015 edition

Ch 2 pp. 53 81

Ch 2 pp. 91 101

Ch 2 pp. 56 83

Ch 2 pp. 92 98

3

4

23/01

30/01

Building an E-Commerce Site: A Systematic Approach

Imagine your E-commerce presence

Design considerations

Business objectives vs system functionality

System functionality and requirements

Example applications and functions

Lecture slides (4-1)

Lecture notes (4-1)

Use Case Modeling

Use Case Modeling Template

2016 edition

2015 edition

Ch 4 pp. 187 209

Ch 4 pp. 211 220

Ch 4 pp. 224 227

Ch 4 pp. 186 206

Ch 4 pp. 208 216

Ch 4 pp. 223 226

4

30/01

Website Design and Evaluation

Human Computer Interface/ Usability

User centric vs Client Centric Design

Presentation/ Navigation/ Functionality

Evaluating Usability

Lecture slides (4-2)

Supplement Lecture slides

Lecture notes (4-2)

Supplement Lecture notes

*Assignment 1 Due*

Review Website Design Notes

E-Commerce Class Exercise (3)

Lab Time for E-Commerce Project

 

Test 1 Study Questions

 

 

2016 edition

2015 edition

Ch 4 pp. 187 209

Ch 4 pp. 186 206

5

06/02

E-Commerce Design Architecture Part 1

Client/Server Architecture

Web server software/ Site management tools

E-Commerce merchant server platform

Hardware platform

E-Commerce site/ Personalization tools

Mobile commerce (M-Commerce) architecture

Cloud Computing

 

Lecture slides (5-1)

Lecture notes (5-1)

 

2016 edition

2015 edition

Ch 4 pp. 211 227

Ch 4 pp. 208 226

6

13/02

Term Test 1

E-Commerce Design Architecture Part 2

Client-side/ Server-side Architecture

Client-side Software Technologies

Server-side Software Technologies

Application Frameworks

M-Commerce Mobile Application Technology

Lecture slides (5-2)

Lecture notes (5-2)

Term Test 1 (6:00-7:30) - Lectures 1- 4 inclusive

Mean: 68.8

Median: 74.0

Max: 95.0

 

Assignment 2 Handout 

2016 edition

2015 edition

Ch 3 pp. 153 163

Ch 3 pp. 151 161

7

18/02

24/02

Reading Week (No Classes)  

8

27/02

E-Commerce Marketing Part 1

Basic marketing concepts

Market segmentation

Internet marketing strategies

Lecture slides (6-1)

Lecture notes (6-1)

 

Mid-Term 1 and Assignment 1 Results

Canada's Anti-Spam Legislation (CASL)

2016 edition

2015 edition

Ch 6 pp. 336 398

Ch 6 pp. 330 372

E-Commerce Marketing Part 2

Closed Loop Marketing

Online ads

Web metrics

Lecture slides (6-2)

Lecture notes (6-2)

 

2016 edition

2015 edition

Ch 6 pp. 402 412

Ch 6 pp. 393 403

9

06/03

Term Test 1 Review

How Search Engines Work

How People Search

Search Engine Optimization

Online Auctions

Lecture slides (7)

Lecture notes (7)

 

* Assignment 2 Due *

Search Engine Introduction

SEO Starter Guide

Lecture 7 (Search Engine Questions)

Common Types of Auctions - Examples

Test 2 Study Questions

2016 edition

2015 edition

Ch 3 pp. 163 173

Ch 11 pp. 726 734

Ch 3 pp. 162 165

Ch 11 pp. 720 728

10

13/03

Payment Methods

Order Fulfillment

Lecture slides (8)

Lecture notes (8)

Term Test 2 (6:00-7:30) - Lectures 5 7 inclusive

Mean: 62.4

Median: 61.0

Max: 79.0

Payment Systems

2016 edition

2015 edition

Ch 5 pp 306 - 324

Ch 5 pp 301 - 310

11

20/03

Customer Relationship Management

Data Analytics/ Data Mining

Lecture slides (9)

Lecture notes (9)

Mid-Term 2 and Assignment 2 Results

2016 edition

2015 edition

Ch 2 pp. 73

Ch 6 pp. 391 - 398

 

Ch 2 pp. 73, 92

Ch 6 pp. 385 - 393

12

20/03

Term Test 2 Review

Value Chain

B2B Commerce

Supply Chain and Inventory Management

Lecture slides (10)

Lecture notes (10)

 

Electronic Data Interchange (EDI) and Value Added Networks (VANs) 

2016 edition

2015 edition

Ch 12 pp 755 - 798

Ch 12 pp 749 - 792

13

27/03

29/03

Project Presentations

Presentation Proposal Schedule

Presentation Evaluation Template

14

03/04

Security Challenges

Security Solutions

Security Policy Solutions/ Legal Considerations

Course Review

Lecture slides (11-1)

Lecture slides (11-2)

Lecture slides (11-3)

Lecture notes (11-1)

Lecture notes (11-2)

Lecture notes (11-3)

Public Key Encryption and Digital Signature: How do they work

Legal Environment

Spamhaus suffers largest DDoS attack in history entire internet affected

OECD Guidelines for the Security of Information Systems and Networks

Personal Information Protection Electronics Document Act (PIPEDA)

Maintaining a Professional Image Utilizing Facebook

Test 3 Study Questions

2016 edition

2015 edition

Ch 5 pp. 251 - 324

Ch 8 pp. 497 - 547

Ch 5 pp. 252 - 301

Ch 8 pp. 495 - 537

15

10/04

Final e-Commerce Proposal Report Due

Please submit in class.

16

10/04

Final Exam (Confirmed)

Test 3 (6:00-9:00pm)

Room: 3D04

Final Course Marks