KERRY E. AUGUSTINE, I.S.P., ITCP/IP3P

Home Page for ACS-3907

Class Notes | Syllabus

Course Outline ACS-3907-050 

 

Course Objectives

1. Understanding the innovations in business concepts and models made possible/necessary by e-commerce.

2. Understanding the technological foundations making e-commerce possible.

3. Understanding the operational foundations of business to consumer and business to business e-commerce

4. Appreciating examples of successful e-commerce ventures, some in Canada

5. Appreciating existing Federal / Provincial support for e-businesses in Manitoba

6. Ability to develop and present a detailed preliminary plan for a proposed B2C e-business that could operate on the Internet out of Winnipeg

7. Ability to develop a preliminary prototype of a website for the proposed e-business

All paper correspondence to be submitted in class addressed to:

 

Kerry Augustine

Applied Computer Science
The University of Winnipeg
Phone:   204.296.4201
k.augustine@uwinnipeg.ca

 

 

 

 

 

 

 

 

 

 

Welcome to ACS-3907-050:

[29-Apr-20] Lecture Updates:

· I posted your Unofficial Final Grades. These grades are subject to University Senate approval before they are published to Web Advisor.

· Unofficial Final Grade Results here

 

“It was a pleasure to have taught you this past term. I wish you all the best in your future studies and career opportunities.”

Regards,

K.E. Augustine, I.S.P., ITCP/IP3P

 

Important Dates

Lecture Begins: January 9, 2020

First Assignment: January 30, 2020

Project Proposal: 6PM, February 13, 2020*

Reading Week: February 16 - 22, 2020

Mid-Term Test: February 27, 2020

Project Proposal Review: February 27, 2020

Second Assignment: March 12, 2020

Final withdrawal date w/o academic penalty: March 13, 2020

Final Exam:   April 9, 2020 – 6:00—9:00 PM,

                     Zoom Session

http://www.uwinnipeg.ca/exam-schedules/index.html

** Term Project Proposal Due: April 15, 2020

 

Evaluation Criteria

· Assignments (10%)

· Assignment 1 (5%)

· Assignment 2 (5%)

· Term Test (25%)

· E-Commerce Solution Project (25%)

· Proposal (5%)

· Report (20%)

· Final Test (40%)

Print:   ISBN-10 0-13-499845-9, 

          ISBN-13 978-0-13-4998456

Author(s): Kenneth C. Laudon

                Carol Guercio Traver

Publisher: Pearson

Copyright year: © 2018-20 

Pages: 840

Class Notes | Syllabus

Image result for e-commerce 2019 business technology and society

Week

Date

Topics

Slides/Readings/Additional References

Assignments/ Tests/ Resources

1

09-Jan-20

Course outline

Introduction to E-Commerce

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

 

Lecture slides (1-1)

Lecture slides (1-2)

Lecture notes (1-1)

Lecture notes (1-2)

 

Companion Website for E-commerce 2019: Business. Technology. Society, 15th edition

* Project Handout *

Toward Efficiencies in Canadian Internet Traffic Exchange

Winnipeg added to Canada's network of Internet Exchange Points

Canada’s Internet Infrastructure: Made-in-Canada Internet Exchange Points (IXPs)

How Companies are Benefiting from Web 2.0 

THE FUTURE IS SMART— 8 ways the Internet of things will change the way we live and work

New Developments in Net Neutrality

Net Neutrality Fight Is not Over

Burger King | Whopper Neutrality

2020 edition

2016 edition

Ch 1 pp. 3 – 51

Ch 3 pp. 111 – 177

Ch 1 pp. 3 – 47

Ch 3 pp. 110 – 157

2

16-Jan-20

E-Commerce Business Models and Concepts

Business Strategy for E-Commerce

Business Value Chain

Developing a Strategic Plan

Lecture slides (2-1)

 

Lecture notes (2-1)

 

Business Strategy for E-Commerce

E-commerce: What to consider when selling online in Canada

Checklist: How to start an Online Business Canada

Build a Successful Marketing Plan - 15 Key Business Success Factors

Business Plan Workbook

E-Commerce Class Exercise (1)

 

* Assignment 1 Handout (Due Jan 30) *

* Project Proposal Requirements (Due Feb 13) *

 

2020 edition

2016 edition

Ch 2 pp. 55 – 87

Ch 2 pp. 93 – 105

Ch 2 pp. 53 – 81

Ch 2 pp. 91 – 101

3

23-Jan-20

Business Plan for E-Commerce

Developing a Business Plan

Starting an Business

 

Lecture slides (3-1)

Lecture slides (3-2)

Lecture notes (3-1)

Lecture notes (3-2)

E-Commerce Business Model Outline

 

 

 

 

2020 edition

2016 edition

Ch 2 pp. 55 – 87

Ch 2 pp. 93 – 105

Ch 2 pp. 53 – 81

Ch 2 pp. 91 – 101

4

30-Jan-20

Building an E-Commerce Site: A Systematic Approach

Imagine your E-commerce presence

Design considerations

Business objectives vs system functionality

System functionality and requirements

Example applications and functions

Lecture slides (4-1)

Lecture notes (4-1)

Use Case Modeling

Use Case Modeling Template

Sample Use Case Brief & Sample Formal Use Case

 

UX Case Study: Process of Information Architecture

 

E-Commerce Class Exercise (2)

 

* Assignment 1 Due *

2020 edition

2016 edition

Ch 4 pp. 187 – 209

Ch 4 pp. 211 – 220

Ch 4 pp. 224 – 225

Ch 4 pp. 187 – 209

Ch 4 pp. 211 – 220

Ch 4 pp. 224 – 227

Website Design and Evaluation

Human Computer Interface/ Usability

User centric vs Client Centric Design

Presentation/ Navigation/ Functionality

Evaluating Usability

Lecture slides (4-2)

 

Lecture notes (4-2)

2020 edition

2016 edition

Ch 4 pp. 187 – 209

Ch 4 pp. 187 – 209

06-Feb-20

E-Commerce Design Architecture – Part 1

Client/Server Architecture

Web server software/ Site management tools

E-Commerce merchant server platform

Hardware platform

E-Commerce site/ Personalization tools

Mobile commerce (M-Commerce) architecture

Cloud Computing

Lecture slides (5-1)

Lecture notes (5-1)

 

E-Commerce Class Exercise (3)

 

 

Mid-Term Study Questions

 

* Assignment 2 Handout (Due Mar 12) *

2020 edition

2016 edition

Ch 4 pp. 211 – 225

Ch 4 pp. 211 – 227

E-Commerce Design Architecture – Part 2

Client-side/ Server-side Architecture

Client-side Software Technologies

Server-side Software Technologies

Application Frameworks

M-Commerce Mobile Application Technology 

Lecture slides (5-2)

Lecture notes (5-2)

2020 edition

2016 edition

Ch 3 pp. 153 – 175

Ch 3 pp. 153 – 163

6

13-Feb-20

* Project Proposal Requirements Due *

7

16-Feb-20

22-Feb-20

Reading Week (No Classes)  

8

27-Feb-20

Term Test (6:00-8:00) - Lectures 1– 5 inclusive

Mean:    72.4

Median: 76.5

Max:      94.0

Meeting time to review/discuss your E-Commerce Solution Project

9

05-Mar-20

E-Commerce Marketing – Part 1

Basic marketing concepts

Market segmentation

Internet marketing strategies   

Lecture slides (6-1)

Lecture notes (6-1)

 

Canada's Anti-Spam Legislation (CASL)

 

E-Commerce Marketing & Analytics Demo/ Workshop

 - Part 1: Google Analytics

Google Marketing and Analytics (Demo Guide)

2020 edition

2016 edition

Ch 6 pp. 343 – 413

Ch 6 pp. 336 – 398

E-Commerce Marketing – Part 2

Closed Loop Marketing

Online ads

Web metrics

Omni Channel Marketing

Lecture slides (6-2)

Lecture notes (6-2)

2020 edition

2016 edition

Ch 6 pp. 343 – 413

Ch 9 pp. 600 - 649

Ch 6 pp. 402 – 412

10

12-Mar-20

How Search Engines Work

How People Search

Search Engine Optimization

Online Auctions

Lecture slides (7)

Lecture notes (7)

 

Mid-Term 1 and Project Proposal Results

 

* Assignment 2 Due *

 

Search Engine Introduction

SEO Starter Guide

Common Types of Auctions - Examples

 

E-Commerce Marketing & Analytics Demo/ Workshop

- Part 2: Facebook Analytics

Facebook Marketing & Analytics (Demo Guide)

 

2020 edition

2016 edition

Ch 3 pp. 165 – 175

Ch 11 pp. 726 – 756

Ch 3 pp. 163 – 173

Ch 11 pp. 726 – 734

11

19-Mar-20

Payment Methods

Order Fulfillment

Term Test Review

 

Lecture slides (8/9)

Lecture notes (8/9)

Payment Systems

Final Study Questions

2020 edition

2016 edition

Ch 2 pp. 73

Ch 5 pp 306 - 324

Ch 2 pp. 73

Ch 5 pp 306 - 324

Ch 6 pp. 391 - 398

12

19-Mar-20

Value Chain (B2C and B2B Commerce)

Customer Relationship Management

Data Analytics/ Data Mining

Supply Chain and Inventory Management

Lecture slides (10)

Lecture notes (10)

 

Electronic Data Interchange (EDI) and Value Added Networks (VANs) 

2020 edition

2016 edition

Ch 12 pp 785 - 835

Ch 12 pp 755 - 798

13

26-Mar-20

02-Apr-20

Security Challenges

Security Solutions

Security Policy Solutions/ Legal Considerations

Course Review

Lecture slides (11-1)

Lecture slides (11-2)

Zoom 11-1&2

Lecture slides (11-3)

Zoom 11-3

Lecture notes (11-1)

Lecture notes (11-2)

Lecture notes (11-3)

Public Key Encryption and Digital Signature: How do they work

Legal Environment

Spamhaus suffers largest DDoS attack in history – entire internet affected

OECD Guidelines for the Security of Information Systems and Networks

Personal Information Protection Electronics Document Act (PIPEDA)

Facebook: Privacy & Data Use Business Hub

2020 edition

2016 edition

Ch 5 pp. 329 - 334

Ch 8 pp. 501 - 563

Ch 5 pp. 251 - 324

Ch 8 pp. 497 - 547

14

09-Apr-20

Final Exam (Confirmed)

Test 3 (6:00-9:00pm)

Nexus

Final Course Marks

15

14-Apr-20

Final e-Commerce Solution Proposal Due (12:00PM)

· Please prepare to convert your assignments to a Portable Document Format (PDF).

· Name your PDF file in the same format as the subject line.

· Subject line please have "Final Proposal 3907-050 Team[#]" where Team# is your assigned team number.

· Ex: “Final Proposal 3907-050 Team1.pdf”

· Submit to 3907-050@acs.uwinnipeg.ca