KERRY E. AUGUSTINE, I.S.P., ITCP/IP3P

Home Page for ACS-3907

Class Notes | Syllabus

Course Outline ACS-3907-050 

 

Course Objectives

1. Understanding the innovations in business concepts and models made possible/necessary by e-commerce.

2. Understanding the technological foundations making e-commerce possible.

3. Understanding the operational foundations of business to consumer and business to business e-commerce

4. Appreciating examples of successful e-commerce ventures, some in Canada

5. Appreciating existing Federal / Provincial support for e-businesses in Manitoba

6. Ability to develop and present a detailed preliminary plan for a proposed B2C e-business that could operate on the Internet out of Winnipeg

7. Ability to develop a preliminary prototype of a website for the proposed e-business

All paper correspondence to my mailbox can be submitted to the ACS Faculty Office.

 

Connie Arnhold, Office Assistant

Applied Computer Science
The University of Winnipeg
Room 3D13 - 515 Portage Avenue
Winnipeg MB  R3B 2E9
Phone:   204.786.9039
Fax:       204.774.8057
c.arnhold@uwinnipeg.ca

 

 

 

 

 

 

 

 

 

Welcome to ACS-3907-050:

[24/03/19] Lecture Updates:

 

· E-Commerce team presentations posted here.

· Presentations (Mar 28, Apr 2 & 4, 6 - 9PM):

· Mar 28: Teams 4, 5, 7

· Apr 2 (Room TBD): Teams 1, 6, 8, 9

· Apr 4: Team 2

· Lecture Slides 11 (1 - 3):

· Mar 28 (11-1)

· Apr 4 (11-2, 11-3)

· Mid-Term 1 & 2 Review: Apr 4

· Review Resources Links

· Class grade results (including Mid-Term 2) are posted here.

· I am expecting to have Assignment 2 complete and by Tue., Mar 26.

Important Dates

Lecture Begins: January 10, 2019

First and Second Assignments

January 31 and March 14, 2019

Project Proposal/ Requirements:

February 14

First and Second Mid-Term Tests:

February 14 and March 14, 2019

Reading Week: February 17 - 23, 2019

Final Exam: April 18, 2019 – 6:00—9:00 PM, Room: 3D03

http://www.uwinnipeg.ca/exam-schedules/index.html

Final withdrawal date w/o academic penalty: March 15, 2019

Term Project Presentation:

March 28, Apr 2, and Apr 4, 2019

Term Project Proposal Due: April 10, 2019, Room: 3D13

 

Evaluation Criteria

· Assignments (15%)

· Assignment 1 (7%)

· + Project Proposal (1%)

· Assignment 2 (7%)

· Tests (40%)

· Test 1 (20%)

· Test 2 (20%)

· Team Project (25%)

· Presentation (10%)

· Report (15%)

· Final Test (20%)

Print:    ISBN-10 0-13-393895-6, 

            ISBN-13 978-0-13-393895-1

Author(s): Kenneth C. Laudon

                Carol Guercio Traver

Publisher: Pearson

Copyright year: © 2015-17 

Pages: 809

Class Notes | Syllabus

Week

Date

Topics

Slides/Readings/Additional References

Assignments/ Tests/ Resources

1

10/01

Course outline

Introduction to E-Commerce

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

 

Lecture slides (1-1)

Lecture slides (1-2)

Lecture notes (1-1)

Lecture notes (1-2)

 

Project Handout

Toward Efficiencies in Canadian Internet Traffic Exchange

Winnipeg added to Canada's network of Internet Exchange Points

Canada’s Internet Infrastructure: Made-in-Canada Internet Exchange Points (IXPs)

How Companies are Benefiting from Web 2.0 

New Developments in Net Neutrality

Net Neutrality Fight Is not Over

Burger King | Whopper Neutrality

2016 edition

2015 edition

Ch 1 pp. 3 – 47

Ch 3 pp. 110 – 157

Ch 1 pp. 3 – 45

Ch 3 pp. 110 – 150

2

17/01

E-Commerce Business Models and Concepts

Business Strategy for E-Commerce

Developing a Strategic Plan

Lecture slides (2-1)

Lecture slides (3-1)

Lecture notes (2-1)

Lecture notes (3-1)

Business Strategy for E-Commerce

E-commerce: What to consider when selling online in Canada

Checklist: How to start an Online Business Canada

Build a Successful Marketing Plan - 15 Key Business Success Factors

Business Plan Workbook

E-Commerce Class Exercise (1)

Assignment 1 Handout (Due Jan 31)

Project Proposal Requirements (Due Feb 14)

 

2016 edition

2015 edition

Ch 2 pp. 53 – 81

Ch 2 pp. 91 – 101

Ch 2 pp. 56 – 83

Ch 2 pp. 92 – 98

3

24/01

Business Plan for E-Commerce

Developing a Business Plan

Starting a Business

 

Lecture slides (3-2)

Lecture notes (3-2)

E-Commerce Business Model Outline

E-Commerce Class Exercise (2)

 

 

 

 

2016 edition

2015 edition

Ch 2 pp. 53 – 81

Ch 2 pp. 91 – 101

Ch 2 pp. 56 – 83

Ch 2 pp. 92 – 98

3

4

24/01

31/01

Building an E-Commerce Site: A Systematic Approach

Imagine your E-commerce presence

Design considerations

Business objectives vs system functionality

System functionality and requirements

Example applications and functions

Lecture slides (4-1)

Lecture notes (4-1)

Use Case Modeling

Use Case Modeling Template

2016 edition

2015 edition

Ch 4 pp. 187 – 209

Ch 4 pp. 211 – 220

Ch 4 pp. 224 – 227

Ch 4 pp. 186 – 206

Ch 4 pp. 208 – 216

Ch 4 pp. 223 – 226

4

31/01

Website Design and Evaluation

Human Computer Interface/ Usability

User centric vs Client Centric Design

Presentation/ Navigation/ Functionality

Evaluating Usability

Lecture slides (4-2)

 

Lecture notes (4-2)

* Assignment 1 Due *

Review Website Design Notes

E-Commerce Class Exercise (3)

Lab Time for E-Commerce Project

 

Test 1 Study Questions

 

 

2016 edition

2015 edition

Ch 4 pp. 187 – 209

Ch 4 pp. 186 – 206

5

07/02

E-Commerce Design Architecture – Part 1

Client/Server Architecture

Web server software/ Site management tools

E-Commerce merchant server platform

Hardware platform

E-Commerce site/ Personalization tools

Mobile commerce (M-Commerce) architecture

Cloud Computing

 

Lecture slides (5-1)

Lecture notes (5-1)

Assignment 1 Results

2016 edition

2015 edition

Ch 4 pp. 211 – 227

Ch 4 pp. 208 – 226

6

14/02

Term Test 1

E-Commerce Design Architecture – Part 2

Client-side/ Server-side Architecture

Client-side Software Technologies

Server-side Software Technologies

Application Frameworks

M-Commerce Mobile Application Technology

Lecture slides (5-2)

Lecture notes (5-2)

Term Test 1 (6:00-7:30) - Lectures 1- 4 inclusive

Mean:    71.4

Median: 73.0

Max:      97.0

 

* Project Proposal Requirements Due *

Assignment 2 Handout (Due Mar 14)

2016 edition

2015 edition

Ch 3 pp. 153 – 163

Ch 3 pp. 151 – 161

7

17/02

23/02

Reading Week (No Classes)  

28/02

E-Commerce Marketing – Part 1

Basic marketing concepts

Market segmentation

Internet marketing strategies   

Lecture slides (6-1)

Lecture notes (6-1)

 

Mid-Term 1 and Project Proposal Results

Canada's Anti-Spam Legislation (CASL)

 

E-Commerce Marketing & Analytics Demo/ Workshop

 - Part 1: Google Analytics

Google Marketing and Analytics (Demo Guide)

2016 edition

2015 edition

Ch 6 pp. 336 – 398

Ch 6 pp. 330 – 372

E-Commerce Marketing – Part 2

Closed Loop Marketing

Online ads

Web metrics   

Lecture slides (6-2)

Lecture notes (6-2)

 

2016 edition

2015 edition

Ch 6 pp. 402 – 412

Ch 6 pp. 393 – 403

9

07/03

Term Test 1 Review

How Search Engines Work

How People Search

Search Engine Optimization

Online Auctions

Lecture slides (7)

Lecture notes (7)

 

Search Engine Introduction

SEO Starter Guide

Lecture 7 (Search Engine Questions)

Common Types of Auctions - Examples

 

E-Commerce Marketing & Analytics Demo/ Workshop

- Part 2: Facebook Analytics

Facebook Marketing & Analytics (Demo Guide)

Test 2 Study Questions

2016 edition

2015 edition

Ch 3 pp. 163 – 173

Ch 11 pp. 726 – 734

Ch 3 pp. 162 – 165

Ch 11 pp. 720 – 728

10

14/03

 

 

 

* Assignment 2 Due *

 

Term Test 2 (6:00-7:30) - Lectures 5– 7 inclusive

Mean:    75.4

Median: 74.0

Max:      90.0

 

 

 

 

 

11

21/03

Payment Methods

Order Fulfillment

Customer Relationship Management

Data Analytics/ Data Mining

Lecture slides (8/9)

Lecture notes (8/9)

Payment Systems

Mid-Term 2 and Assignment 2 Results

2016 edition

2015 edition

Ch 2 pp. 73

Ch 5 pp 306 - 324

Ch 6 pp. 391 - 398

Ch 2 pp. 73, 92

Ch 5 pp 301 - 310

Ch 6 pp. 385 - 393

12

21/03

Term Test 2 Review

Value Chain

B2B Commerce

Supply Chain and Inventory Management

Lecture slides (10)

Lecture notes (10)

 

Electronic Data Interchange (EDI) and Value Added Networks (VANs) 

2016 edition

2015 edition

Ch 12 pp 755 - 798

Ch 12 pp 749 - 792

13

28/03

02/04

Project Presentations

Presentation Proposal Schedule

Presentation Evaluation Template

14

04/04

Security Challenges

Security Solutions

Security Policy Solutions/ Legal Considerations

Course Review

Lecture slides (11-1)

Lecture slides (11-2)

Lecture slides (11-3)

Lecture notes (11-1)

Lecture notes (11-2)

Lecture notes (11-3)

Public Key Encryption and Digital Signature: How do they work

Legal Environment

Spamhaus suffers largest DDoS attack in history – entire internet affected

OECD Guidelines for the Security of Information Systems and Networks

Personal Information Protection Electronics Document Act (PIPEDA)

Facebook: Privacy & Data Use Business Hub

Test 3 Study Questions

2016 edition

2015 edition

Ch 5 pp. 251 - 324

Ch 8 pp. 497 - 547

Ch 5 pp. 252 - 301

Ch 8 pp. 495 - 537

15

10/04

Final e-Commerce Proposal Report Due (12:00PM)

Please submit to Kerry Augustine

                          Instructor

                          E-Commerce (ACS-3907-050)

                          c/o Connie Arnhold, 3D13

16

18/04

Final Exam (Confirmed)

Test 3 (6:00-9:00pm)

Room: 3D03

Final Course Marks